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The “Keys” to Success

The “Keys” to Success

Using keywords is a key to getting your business, your brand and your message in front of the right people. In the August 2011 issue of CustomRetailer Magazine we give you some tips. Last month we talked about the importance of doing your keyword homework, as well as some of the ways to hone in on the keywords that best align with your business and brand. Now that you’ve done the research, it’s just as important to use that information to precisely craft your messaging, communicate that message effectively and reach the right audience. Here are a few tips: Enrich… Continue Reading...

Unlock the Social Toolbox: Keyword Research as a Core Social Media Strategy

Unlock the Social Toolbox: Keyword Research as a Core Social Media Strategy

Keywords are the “key” (pun intended) to a host of things regarding marketing because they provide clues to behavior and preferences. Identifying keywords traditionally becomes essential as businesses focus on search engine optimization for their websites or prior to an investment in pay-per-click advertising. But keywords are just as important when it comes to social media marketing, and their proper use should be a core strategy. Here are our thoughts on the subject, from the July 2011 issue of CustomRetailer Magazine. Social media puts the conversations people are having about the products you sell, the types of services your business… Continue Reading...

Use social media to build your brand.

Use social media to build your brand.

A how-to guide for social communication, from the May 2011 issue of CustomRetailer Magazine. Last month we talked about how social media is changing today’s workplace and the importance of setting corporate policies for social media interaction. So now that your company is out there in the social space, it’s important to make sure it’s being done right—and that your social media voice accurately reflects your brand. Here are a few tips and best practices when it comes to social communication. Put the right person in charge. Designating someone to represent your business and manage your brand’s social media presence… Continue Reading...

Social Media & the Workplace: What’s Your Policy?

Social Media & the Workplace: What’s Your Policy?

If you’re wondering how to set corporate policies for social media interaction, read our thoughts from the April 2011 issue of CustomRetailer Magazine. Even if your company isn’t active in social media, your employees likely are. And as the use of social networks grows, so grows the blending of personal and professional contacts. Though your employees’ personal time is their own, as a part of your organization, they’re technically representing your brand 24/7/365—especially in cases where they’ve connected with professional contacts via a personal social network. Without a social media policy, how can you manage what’s being said about your… Continue Reading...

The Social Media Contest & You

The Social Media Contest & You

Looking to get your company on the map? Consider a social media contest. Our latest suggestions in CustomRetailer Magazine‘s monthly social media column — March 2011. Constant engagement is key to marketing your company’s presence across the various social media platforms successfully. However, engagement can’t happen without having fans and followers to engage with. Last month, we established that one of the most popular methods of encouraging engagement is hosting contests and giveaways. Brands of all sizes have been participating in contests and giveaways to increase their audiences, primarily using Facebook and Twitter to host these promotions. When planning contests… Continue Reading...

How To Create a Successful
 Online Contest

How To Create a Successful
 Online Contest

Keep it simple, keep it fun and keep it interesting — from the social media column archives of CustomRetailer Magazine, February 2011. By now, we all know that incorporating social media into your overall marketing strategy can offer huge benefits whether you’re in a B-to-B or B-to-C environment. It can help to create visibility for your company, provide a useful channel to engage with target audiences and garner brand loyalty. But building a social media presence isn’t something that happens overnight—it takes time and resources to create brand awareness and increase your reach. To make your social media investment immediately… Continue Reading...

New Year, New (Social Media) Resolutions

New Year, New (Social Media) Resolutions

Tips for entering the new year on a social high, from our monthly social media column in CustomRetailer Magazine — January 2011. It’s the time of year where we make resolutions to address bad personal habits and focus on improving ourselves. While we’re doing it personally, we should do it professionally. So as we make our resolutions to eat healthier and get more sleep, we should consider making resolutions on how our businesses can best embrace social media this New Year. Here are some simple places to start. Make sure your business has a presence on the major social networking… Continue Reading...

‘Tis the Social Season

‘Tis the Social Season

With the holidays right around the corner, we thought it best to share some ways businesses can use social networking to drive sales during a time when people are at a spending high. From CustomRetailer Magazine‘s monthly social media column — December 2010. As a retailer, it’s smart to build excitement about holiday shopping on your corporate Facebook page. Remind fans about the new inventory you’re stocking your shelves with every day and share holiday sales. Post candid pictures of the hottest new items and remind people of extended shopping hours. Take it one step further by choosing a few… Continue Reading...

It’s Showtime: Using social media for added trade show success

It’s Showtime: Using social media for added trade show success

Last month we talked about the importance of using social media to enhance your trade show presence. Here’s the second half of the 2 part series published in CustomRetailer Magazine‘s monthly social media column — November 2010. Continuing to tweet during the show will keep your followers’ attention, spark interest and incentives and inform them about products and events at your booth. Don’t be shy. Personally invite followers to your booth with an @ message; include your booth number—they may be close by. LiteTouch did this at CEDIA, tweeting a quick hello to @customCEsocial, stating that two executives at their… Continue Reading...

How Social Media Can Grow the Show

How Social Media Can Grow the Show

Driving traffic to your booth (or anywhere) is just a tweet away. This is part 1 of a 2 part series published in CustomRetailer Magazine‘s monthly social media column — October 2010. With a successful CEDIA EXPO 2010 behind us, and 2011 International CES nearly here, this is the perfect time to talk about how companies can harness the power of Twitter to build buzz around a show presence and increase attendance at a booth. With smartphones, it has never been easier to engage with followers from the palm of your hand. Most attendees will be plugged into an advanced… Continue Reading...