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Tweet to Success — Grow your business 140 characters at a time

Tweet to Success — Grow your business 140 characters at a time

We contribute a social media column to CustomRetailer Magazine every month — in the September issue we talk about social networking best practices that will get your business on track to successful social media engagement. With so many options, and everything happening at a rapid pace, it might be difficult to know where to start. So start simple — just listen. A great venue for listening to an industry, and more specifically, your current and future customers, is Twitter. Twitter allows people to express their feelings in short bursts, so you get a really solid read on what people are… Continue Reading...

What to share? And who cares?

What to share? And who cares?

Yesterday would have been my father’s 68th birthday. I traipse through the 4th of August every year with a heavy heart. Joseph Michael Fabiano passed away in October of 1984, when I was just 5 years old. We had a short 8 months together from the time my parents learned he had aggressive pancreatic cancer to the day he closed his eyes for the last time. This piece of me is something I keep close to my heart and rarely talk about, even with family and my closest friends. So why am I blogging about it? Well, yesterday I was… Continue Reading...

Official heartstring tug

Official heartstring tug

As news of the upcoming Benefit for James John Zintak spread, a sweet friend came up with a clever way to help. Instead of rounding up donations to create a home theater package to auction off at the benefit next weekend, we’re raising funds. Whatever we raise will buy a gift card to Abt Electronics — and the winning bidder can purchase the home theater equipment of their choice there. To start things off, Omni+ has donated one of their new media consoles, the Edge, as the centerpiece — now we just need to raise enough money to buy a… Continue Reading...

What do bras and Earth Day have in common?

What do bras and Earth Day have in common?

There’s been a lot of buzz about Earth Day this week, so my attentiveness to my regular recycling routine has been heightened. And that’s what Earth Day is designed to do — inspire awareness and appreciation for the Earth’s environment. So instead of just sorting my paper and plastic, conserving electricity and grocery shopping with reusable totes, I took it one step further this week. My husband, pup-daughter and I have a two-ish mile walk we try to take every night the weather cooperates, through these woods behind our apartment complex. It’s pretty deserted back there and always quiet, so… Continue Reading...

Keeping up with the… blogging + undercover advisors

Keeping up with the… blogging + undercover advisors

When my business partner and I first started designing our website, we thought nothing could be cooler than planting our blog on our home page. It would keep our site constantly looking fresh and be a motivator to post content regularly. Since it’s been something like two months since we’ve posted something, I think it’s safe to say that our reasoning was slightly off. Personally, it’s been weighing on me. I haven’t posted anything because I haven’t had the time to craft something fabulous that I’m interested in hanging out there for the world to read. I’ll admit, I’ve considered… Continue Reading...

Spreading some green cheer for St. Paddy’s Day

Spreading some green cheer for St. Paddy’s Day

One of our clients is doing something we think is really fun, so we wanted to share here. Omni+, a new designer brand of home theater furniture, has a product offered in a striking green gloss (seriously!). With St. Patrick’s Day right around the corner, the company was inspired to allow fans of the collection to try their luck to winning one through a Twitter promotion. It’s easy and free to enter, and there’s no need to give Omni+ any personal info (unless you’re the winner). It’s as simple as tweeting a phrase to be entered to win. If you’re… Continue Reading...

Super Bowl Sunday: Who will be #1? (And I’m not talking Colts vs. Saints.)

Super Bowl Sunday: Who will be #1? (And I’m not talking Colts vs. Saints.)

I always get excited for Super Bowl Sunday… and it’s not because I am a huge football fan. Don’t get me wrong, I definitely enjoy watching the New York Jets play. They had a great season this year and if they’d made it to the Super Bowl, I’d be looking forward to Sunday’s festivities for different reasons than I am now. For me, the actual game itself falls last on my list of reasons why I love the Super Bowl. In case you’re interested, here are the reasons why I enjoy Super Bowl Sunday year after year (and yes, this… Continue Reading...

I always knew the value of social media… but now the whole world knows

I always knew the value of social media… but now the whole world knows

I don’t have much time for TV these days, so the internet is my source for news on a regular basis. Whether it’s the CNN Breaking News e-mails, Facebook status updates or tweets, I seem to always keep up with what’s going on in the world without ever watching the news on TV or opening up a newspaper (although I do browse several newspapers online).  Tuesday, January 12th at around 5 p.m. was no exception. I was on my computer getting some work done when both my BlackBerry and iPhone started to vibrate; it was a CNN Breaking News e-mail… Continue Reading...

The closest exit may be behind you

The closest exit may be behind you

I travel quite a bit. While every trip brings some interesting take-away to the party, my routine of being a pleasant passenger is generally the same. I swiftly get settled in my seat, properly stow my carry-on, secure my seatbelt and fiddle with my iPhone until the flight attendant announces that electronic devices are no longer permitted. My favorite part is during the taxi to the runway because that’s when it’s time for the safety reminders. Inevitably, each flight attendant adds their own little flair. Some take it very seriously and read the safety instructions by the book. Others crack jokes. I’ve even had a few that set their speech to a tune and serenade travelers. While everyone has their unique way of communicating this important information, there’s one message that never varies and it’s with regards to evacuation in the case of an emergency. Keep in mind that the closest exit may be behind you.

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This year, I vow to make New Year’s resolutions I can keep

This year, I vow to make New Year’s resolutions I can keep

It’s that time of year when everyone starts making New Year’s resolutions. We make commitments to modify bad habits, do things that will improve our lifestyles, make sacrifices that will benefit the greater good—traditionally, big promises to ourselves and others! Often, these big resolutions get abandoned when we get busy or distracted. Why is that? I think it’s because we tend to think too broad at the start. OH while visiting family over the holidays: “I resolve to get fit and healthy this year – and stay that way permanently.” “This is the year I’m going to get a better… Continue Reading...