When my business partner and I first started designing our website, we thought nothing could be cooler than planting our blog on our home page. It would keep our site constantly looking fresh and be a motivator to post content regularly. Since it’s been something like two months since we’ve posted something, I think it’s safe to say that our reasoning was slightly off.
Personally, it’s been weighing on me. I haven’t posted anything because I haven’t had the time to craft something fabulous that I’m interested in hanging out there for the world to read. I’ll admit, I’ve considered writing ‘just anything’ to give our site a refresh and cross it off my list. But at a very timely moment, I came across a post from one of my undercover advisors that made me take a deep breath and realize that keeping up with our blog shouldn’t be an obligation. It should be a passion with a positive result. His post made me feel comfortable about only posting content that we consider really great. If it so happens that our posts are fewer and farther between because we’re busy reading other great blogs, doing something amazing for one of our clients, or educating ourselves on something new, well… such is life!
So what’s the epic content with a positive result for today? I’m going to share my undercover advisors. When I first got into this business, it took extensive research to find social media marketing personalities that share valuable thoughts regularly and encourage growth genuinely. Sifting through countless new media ‘gurus’ wasn’t the most fun I’ve ever had, or the best use of my time. So if sharing my undercover advisors helps even one person save time or find some inspiration, I’ve done my good deed for the day. While there are more on my short list, these three folks share content that truly shouldn’t be missed. They’re undercover because I’ve never met them, but advisors because by following their Twitter feeds and blogs, I feel like I do!
@unmarketing | Scott Stratten is the president of UnMarketing and a key influencer in the social media marketing space. He says what he thinks, when he thinks it and is a constant reminder of things we, as marketers, should be doing to engage customers.
@AmberCadabra | Amber Naslund is Altitude Branding and more. Her posts are educational, her writing style encouraging and her shares are urgent reads for anyone in the business of branding via social media.
@PRSarahEvans | Sarah Evans is the brains behind Sevans Strategy, a public relations and new media consultancy. She’s committed to the continual development of PR professionals and is a constant reminder of the importance of doing social good, professionally and personally!
Would love it if you’d share who your undercover advisors are and why.
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